|This week||Last Week||Movie||Weekend Gross*||% Change||Per theater Average||Total Gross*||Budget*||Week #|
|1||N||The Social Network||$23||-||$8,300||$23||$50||1|
|2||2||Legend of the Guardians: The Owls of Ga’Hoole||$10.855||-32.6%||$3,036||$30.047||$80||2|
|3||1||Wall Street: Money Never Sleeps||$10.1||-46.9%||$2,808||$35.876||$70||2|
|8||N||Let Me In||$5.3||-||$2,624||$5.300||$20||1|
|10||8||Alpha and Omega||$3||-36.6%||$1,303||$19.025||-||3|
(via BoxOfficeMojo, *numbers in millions)
Before this weekend’s numbers came in, I expected Let Me In to play second fiddle to The Social Network, but holy crap. I did NOT expect it to debut at number EIGHT below friggin’ You Again. Add to the poor opening the phenomenon of horror films dropping like a rock after their first weekend, and Let Me In is already circling the bowl like one of Jamie Lee Curtis’ loose BMs after an Activia binge (if I’m guilty of anything, it’s stretching too far for a poop simile). It’s a shame considering Let Me In actually looked decent and has been picking up mostly good reviews, but at the same time, you won’t see me crying if Hollywood decides they aren’t going to remake two-year-old foreign films anymore. Time to start learning to read subtitles, middle ‘murica. Got damn furreigners, refusin’ to speak English ’cause they’re jealous of our freedoms. These truck nutz don’t run, Frenchy. (*suck it, double suck it*)
Meanwhile, a lot of people expected The Social Network to do better than $23 million. Zombieland did $24.7 million this time last year, for comparison. Surprise, surprise, the early buzz is that it didn’t play to Middle America.
The reason may well lie in the film’s elitism which could be keeping more mainstream audiences away. “Left coast, right coast, and a smidge of Chicago only. The rest of the country could care less,” a rival studio exec pointed out the pic’s attendance patterns to me late Friday, adding Saturday. “It’s a big city pic only.” [Deadline]
Compooters?! …Get the rope. “Social Network? Is that the one about the lil’ Jewish boy who talks too fast?” I think that was the problem right there. I liked the movie, but I don’t think the characters talking a mile a minute at each other in every scene added much. And speaking as a country boy who moved to the city, I eventually saw it on the strength of good reviews, but I have to admit that my first inclination after seeing the first trailer was to sock someone in the belly.