So far, the strategy for James Cameron’s Avatar (his first fiction film since Titanic, the highest-grossing movie of all time blah blah blah…) has been to reveal as little as possible and let the mystique fuel fanboys’ dreams.  But at this recent Ubisoft E3 press conference, he finally opened up about the plot… for fourteen minutes.  This approach seems to work just as well, because after listening to him talk about his imaginary alien planet for about three and half minutes I thought, “Eh, I’ll just wait for the movie.”

[via G4]