The other day when I posted the Fergie song on the Great Gatsby soundtrack, I couldn’t shake the feeling that The Great Gatsby would be the non tongue-in-cheek Spring Breakers. This latest batch of posters only seemed to confirm my suspicions, thus I added captions. I think the Spring Breakers captions work so well that I didn’t even need to alter them. Memes, mash-ups, the internet, etc. It’s important work we’re doing here.
Strap in, folks, we’ve got a massive haul in the poster department this week, starting with everyone’s favorite, Arrested Development. This brand new batch of AD posters features neither actors nor characters nor names of any kind, and instead cleverly focuses on the lifeblood of the Arrested Development phenomenon – insidery references to obscure plot points. Understanding them will make you feel like a part of a hip, exclusive club! Americana, minutia – call it Arrested Developmentia. I hear if you understand all the Arrested Development references in these, you can collect “bacon points” that can be redeemed for your exclusive Star Wars mash-up. #TheInternetExplained
ONLY 45 DAYS AWAY FROM THE PREMIERE OMG OMG OMG (*fans face with hand, pees pants, faints*)
First up on This Week in Posters, Brad Pitt in World War Z. I think I heard the new tagline for this somewhere, but it must’ve been too long to fit on the poster:
It’s not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Zombies. Inevitable.
I think that was how it was supposed to go.
This week sees two new posters for Guillermo Del Toro’s Pacific Rim, including this one for the Chinese “jaeger,” Crimson Typhoon. So basically, we can infer that each country has poured their respective resources into separate, nationally-sponsored giant robots. Just like Robot Jox. Only in this case, instead of fighting each other, the robots fight a giant Godzilla monster. This synopsis is truly everything I could ever want or hope for in a movie.
Oh, and stick around till the end, we’ve got lots of Channing Tatum-in-White House Down Photoshops, which are my favorite.
Read the rest of this entry »
This week, I was planning to lead with Guy Pearce’s new Iron Man 3 poster, where he’s dramatically pulling off his sunglasses like David Caruso in CSI Miami. I like to lead with a movie people have heard of so they’ll click through, and that seemed like the obvious choice. But then I saw White T here, and it simply could not be denied. Just look at this goddamned masterpiece. Do I know what it’s about? Not really. But I know it’s got Weensie from Old School and his similarly portly brother dressed in matching, sockless plaid shants ensembles fighting over a t-shirt with the tagline “Big Dreams…Big Seams.” What does this white t represent? Why would they be fighting over the same white t when they’re both already wearing identical white tees? Is it a battle over who gets a change of clothes? A metaphorical struggle for identity? I can’t say. Point being, this poster is practically bloated with ambiguity, which doesn’t soften my desire to see it one bit. This, my friend, is how you sell the sizzle, not the steak.
