Guys, I’ve been drowning in unwritten reviews from SXSW (still got a couple more of those to finish, get excited!). But don’t you worry, I didn’t forget about This Week in Posters. Better late than never, right?? It’s true for periods, at least. Okay, let’s get into it.
AFTER EARTH: Ah, what a perfectly generic poster perfectly befitting the King Midas of mediocrity, Will Smith, pictured here with his dumb wiener kid, Jaden. The Smith’s whole MO is to constantly shove their dumb kids down your throat, and then, when you rightly protest, now they’ve suddenly got an empowering message to deliver about standing up to your “haters” and having the courage to be yourself. Which becomes the righteous justification to shove them down your throat even further.
As for the poster, it’s the old silhouette trick, employed here slightly more adeptly than, say, Street Fighter. And at least they got the names and faces lined up, right? See? They’re not even good at being hateable.
Read the rest of this entry »