This is the first trailer for The Boat That Rocked, about a British pirate radio station operating from a ship in the North Sea in the 60s.  It’s got a great cast – Phillip Seymour Hoffman, Nick Frost – and the trailer was going great until about the thirty second mark.  That’s when someone walks into a lamp pole.  And it’s not like he’s distracted or looking the other way and then all of a sudden, pole – he’s just walking up the block looking straight at the pole and then he just walks right into it, and it makes a big dong sound. And we’re supposed to laugh. It’s 2008, and a joke that they not only wrote and filmed, but thought was so good that they used as a representation of the rest of the movie, was about a guy who hits his head on a pole.

“Hmmm, we need a joke on page 63 of the script.  It’s been a while since anything funny happened.”

“Okay.  How bout if Bob slips on a banana peel?  No wait, we’ll drop an anvil on his head.  Yeah, an anvil.  With a horn sound effect?”

“You’re f-cking fired.”