Vince reported last month that Sony paid $50 million for 80 hours of Michael Jackson’s rehearsal footage. According to Rolling Stone:
The Michael Jackson estate and Sony Pictures Entertainment announced today that This Is It, a film comprised of rehearsal and behind-the-scenes footage of Jackson preparing for his 50-concert run at London’s O2 Arena, will be released in movie theaters on October 30th.
[...] the deal with Sony was contingent on multiple factors. First, the film is required to be no longer than 150 minutes and must secure a PG rating. [Ed. - I wouldn't go to a 150-minute PG movie if they were giving out free blow jobs and oxycontin.] Also, the film can in no way show Jackson in a negative light [Ed. - *dismissive wank motion / dick helicoptor combo move*], and a final cut must be presented to the Jackson estate by October 2nd.