New poster for Disney’s “Oxymoron”
08.31.10LatinoReview debuted the the new poster for Disney’s Secretariat, which stars John Malkovich and Diane Lane, though you’d never know it from the poster, which seems to focus more on the Sarah Jessica Parker angle. (Had you heard? She somewhat resembles a horse). And of course the tagline, “THE IMPOSSIBLE TRUE STORY.” Talk about selling the sizzle! Come see our horse movie! A story so wholly impossible and totally true that it’s literally incredible!
Now, I know I’m being a word nerd here, but is it really so much to ask that you sell a product without completely raping the meanings of words? This is not an isolated problem. Even as I was writing this post, I got this press screening invite in my inbox:
BRAN NUE DAE is a charming new Australian-based, road movie, coming of age, comedy musical that literally bursts onto the screen with unbridled energy and fun.
Dude. “Literally bursts onto the screen with unbridled energy and fun.” I don’t know what that means. It means nothing. Next time, just write “Got ___” and take a lunch break before you hurt yourself.




