I was trying hard not to mention the People’s Choice Awards today, the only awards show more asinine than the Golden Globes, but I couldn’t resist pointing out that “Favorite Comedy Movie” went to Grown Ups, the 10%-RottenTomatoes-rated Adam Sandler comedy Burnsy recently recognized as the worst movie of 2010, about which David Edwards of the DailyMirror wrote, “Frankly, if this makes you laugh even once, I recommend seeking medical advice.”
I imagine Kevin James celebrated by taking the cast out for a giant trough of McDonald’s cheeseburgers. Anyway, as always, the winners were chosen via online voting, and the nominees… well, for that we go to the press release:
“With an ever-increasing audience base, Internet video has become a critical component of the overall media landscape with increasing cultural importance,” said People Choice Awards President Fred Nelson. “The People’s Choice Awards have historically incorporated third-party data like national ratings averages, box-office grosses and music sales to decide on potential nominees. We are excited to integrate Visible Measures’ data and insights on music, television and movie audiences into the nomination process.”
Visible Measures worked with the People’s Choice Awards to determine each potential nominees’ popularity on a True Reach basis, a unique measure of the total audience that has been exposed to an online video campaign – regardless of how widely the campaign spreads or where it appears. To measure True Reach, Visible Measures deploys a robust and patented set of technologies with the goal of capturing the universe of Internet video viewership data in near real-time.
Hmm, very enlightening. I mean, we still don’t know how the nominees are determined (for such categories as “Favorite TV Obsession” and “Favorite TV Guilty Pleasure,”), but at least we know the technologies involved are “robust,” perhaps with a clean finish and earthy aroma. Anyway, congratulations to Rachel Ray for winning best TV chef. Well deserved.





