IMAX co-CEO Richard Gelfond has issued a response to Aziz Ansari’s campaign against bullsh*t IMAX, once again using flawed logic to avoid admitting that wanting two different products to be differentiated in name is a pretty reasonable request.  (Some background here: his original defense compared the IMAX brand to BMW -  specifically their 7 series vs. their 3 series – saying “People don’t say ‘The 3 isn’t a real BMW because it’s smaller.’”  Yeah, they also don’t cost the same, and people don’t pay for a 7-series only to get a 3, dumbass. You look like a Mormon, your argument is invalid.):

“IMAX did 15% of Star Trek’s total domestic box office in the whole country on only 138 screens… This is compared to the earlier releases of Watchmen, where we did 12% of the box office and Monsters and Aliens, where we did around 10%. Clearly a lot of people are going back to IMAX theaters… The overwhelming majority of comments on [Aziz Ansari]‘s blog this morning, more than 90% of them, are vehemently disagreeing with him. And consumers are confirming this with their continued purchases of tickets.” [TheStreet via Vulture]

So… if a product is making money, that’s proof you don’t have to tell people what it is before they buy it?  That’d be like if I paid your mom for sex and half the time got a handjob. And then you used a statistic about increased handjobs to prove that sex is the same thing as handjob. Guess what, my friend, it’s not. It’s not even good foreplay.  Naturally, Aziz has already issued a response to Gelfond’s response:

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