This is the trailer for No Impact Man, a documentary about Colin Beavan, a New Yorker who tried to go a year while living a no-impact-on-the-environment lifestyle in order to raise awareness about responsible consumption have a gimmick that sounded good in a book proposal.  Many of our top experts agree that the best way to get people to be more green is to show them what an extreme, impractical, primitive, and annoying existence green living can be.

The rules of the experiment included producing no trash save for compost, purchasing no goods except for food grown within a 250-mile radius, using no carbon-based transportation, and using no paper products, including toilet paper. [Wikipedia]

No Impact Man beat out the film’s original title, Smelly Annoying Unemployed Guy.  2:20 of the trailer: “I get upset to see things individually wrapped in plastic.”  Yeah, me too, guy.  It’d be so unnecessary if there weren’t people walking around who didn’t use toilet paper.

[also available in HD at Apple]