Okay, the full email exchange I’m about to post below is a little long, and probably a lot inside baseball, but it’s still an interesting glimpse into how movie studios market themselves during awards season. The exchange was between the New Yorker‘s David Denby and Girl with the Dragon Tattoo producer Scott Rudin. They’re both pictured above, and go ahead, try to guess which one is the New Yorker film critic and which the movie producer. Hmm, is the New Yorker guy the one with the intellectual glasses and affectatious scarf, or the fat, bald Jewish dude with a five o’clock shadow looking uncomfortable in a suit??? OH I BET YOU’LL NEVER BE ABLE TO GUESS! (Seriously though, these guys could be on flash cards that said “NYC Film Critic” and “Movie Producer”).
Anyway, their beef stems from Denby’s decision to break embargo on his Girl with the Dragon Tattoo review. Basically, when films screen for critics, we generally have to agree not to run our reviews before a certain date as a condition of attending. Denby got to attend an early screening (hosted by the NYFCC, the organization Armond White used to chair), and agreed to an embargo date of December 13th (FYI, I still haven’t gotten my screening invite, but my embargo date will most likely be a full week after that). Denby and the New Yorker decided to break the embargo and run the review early, and Sony and Scott Rudin are reportedly “pissed.” The Playlist was able to get a hold of the ensuing email exchange between Rudin and Denby, and what ensues is an online dork fight of the inhaleriest proportions.




