This week, I was planning to lead with Guy Pearce’s new Iron Man 3 poster, where he’s dramatically pulling off his sunglasses like David Caruso in CSI Miami. I like to lead with a movie people have heard of so they’ll click through, and that seemed like the obvious choice. But then I saw White T here, and it simply could not be denied. Just look at this goddamned masterpiece. Do I know what it’s about? Not really. But I know it’s got Weensie from Old School and his similarly portly brother dressed in matching, sockless plaid shants ensembles fighting over a t-shirt with the tagline “Big Dreams…Big Seams.” What does this white t represent? Why would they be fighting over the same white t when they’re both already wearing identical white tees? Is it a battle over who gets a change of clothes? A metaphorical struggle for identity? I can’t say. Point being, this poster is practically bloated with ambiguity, which doesn’t soften my desire to see it one bit. This, my friend, is how you sell the sizzle, not the steak.
