Last week, Vinnie brought us the mysterious story of a package that arrived at the University of Chicago admissions department, addressed to one Henry Walton Jones, Jr., or Indiana Jones as you and I jocks have taken to calling him. Of this strange piece of mail, our brave leader opined that the best explanation for it was simply viral marketing, which led to a number of commenters agreeing that this was something right out of the University of Chicago’s, um, book.
Of course, the rest of us quietly hoped that this was something bigger and better. Maybe it was the beginning of a new chapter of Indiana Jones, one that would make up for Shia LeBeouf swinging on vines through a jungle with a bunch of monkeys or the idea that hiding in a fridge can protect you from a nuclear blast. Maybe, just maybe, this was George Lucas’ and Steven Spielberg’s way of creating a new buzz for the next Indiana Jones adventure, in which our hero gives us the last hurrah that we so desperately deserve…
