Hasbro and Universal: A Match Made in Candy Hell

There’s a really interesting story over at NY Mag about the colossal failure of the partnership between Hasbro and Universal. The whole thing is definitely worth a read if you want to see people get torn apart for blowing mountains of money on movies about Stretch Armstrong, Battleship, Candy Land, and Ouija boards, but I’ve picked out a few highlights for you.

Signed in 2008, the pact originally anticipated a far-less-costly moviemaking world in which movie stars wouldn’t be the attraction, brands would. And yet: Candy Land has now been scooped up by another studio not because of the inherent attraction of the board game, but precisely because it would make a good vehicle for a big star.

Again, that star is Adam Sandler. If I were a betting man, I would put most of my fingers and toes on the fact that this will make Burnsy’s list of worst movies of the year. Provided you know a bookie who accepts fingers and toes as payment. I’m good for it, I SWEAR! [hides stumps behind back]

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Poor Burnsy. I was having him cover for me today while I went to some screenings and took care of a few things. I already made him write about Happy Madison once today and it almost killed him, and that was just in reference to a possible Grown Ups sequel. Making him cover this was out of the question. In any case, yes, Adam Sandler has signed on to co-write and star in the movie adaptation of Candyland (which we first heard about three years ago). Yes, Candyland the board game. We have reached the suck singularity.

Columbia Pictures, Happy Madison and Hasbro, Inc. are in final talks to develop Candy Land, a live action movie based on the bestselling Hasbro board game with Adam Sandler attached to star. Kevin Lima (Enchanted) is attached to direct the project for the studio with Sandler and Robert Smigel are in talks to write the screenplay.

Candyland is basically ‘Sorry’ with candy painted on the board, and adding Sandler to that mix doesn’t do much to alter my conception of what a movie adaptation might look like. Basically, the game pieces all shout-talk in a weird baby voice now.

Created in 1949, Candy Land takes players on a magical journey through fantastical lands made of candy, sweets, and ice cream: the Peppermint Forest, the Gum Drop Mountains, and the Lollypop Woods. Along the way, players encounter such iconic characters as Princess Frostine, Lord Licorice, Mr. Mint, and King Candy.

Mmm, yes, iconic indeed. Iconic in the way that no one remembers them. Meanwhile, Robert Smigel you might recognize as the man behind SNL’s TV Funhouse and the voice of Triumph the Insult Comic Dog. But he also co-wrote You Don’t Mess With the Zohan in addition to this. My working theory is that one of the Happy Madison guys kidnapped his children. Peter Dante, probably, he looks swarthy.

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With Battleship set to open on May 18, it would seem that Universal is full steam ahead (*tugboat horn*) with the threat of producing a series of films based on Hasbro games. However, as we learned last year, the threat is dying. First, Universal killed Clue in the board room with the red pen, and then the studio gently pushed its McG-helmed Ouija Board movie into the dumpster.

Now, as if the gods have heard our cries for salvation, Universal has also dropped its Stretch Armstrong movie that was not only going to be in 3D, but would have starred Taylor Lautner. That’s right, it was the perfect storm of elastic crap.

So why the toe tag, Universal?

The Tay-Tay camp is claiming “it was our choice” to pull out of the film, but in fact a project insider told Deadline months ago right after Lautner’s Lionsgate film Abduction bombed that the studio was rethinking the project with Lautner as star but that Hasbro would make the final decision on the status of the project. Looks like that has happened. (Via Deadline)

First of all, Tay-Tay? That’s just asinine. No grown adult covering any topic should ever refer to someone as Tay-Tay unless it’s a panda baby.

As for the film, we can’t get too excited. Relativity Media is cleaning up Universal’s sloppy seconds by teaming with Hasbro to get this movie done. The good thing is that it won’t star Lautner and maybe Universal has learned a very important lesson here.

Battleship is rumored to have cost Universal $200 million to produce, and if that’s true, the producers of Water World must be celebrating right now. There should be no way in hell that a film starring Liam Neeson and Rihanna could make that kind of money back, but stranger things have happened. Either way, this is a nice moral victory.

Let’s all enjoy it for now, until Boo Boo Stewart is cast as the lead in Slinky.

I don’t know what to make of this Variety article, because it says “nothing is set in stone,” and some of the facty statements are prefaced by awesomely unattributable phrases like “it’s said,” but it seems to suggest that Paramount might shoot Transformers 4 and 5 back-to-back. No matter who said it, the fact that anyone might want to do that seems newsworthy in itself. Try to figure this out with me.

Hasbro chief Brian Goldner said during a Monday third-quarter earnings call that the toymaker is in “active discussions” with Paramount, Michael Bay and Steven Spielberg on how to move forward. Sources close to the planning process tell Variety two films could be headed into production.

Yes, an exec at a toy company is active in pre-production discussions for a film. Sad as that is, it’s even sadder that none of us are surprised.

Paramount is considering lensing its fourth and fifth films without pause. Nothing is set in stone, but screenwriter Ehren Kruger is said to have an idea for the next installments that the studio is high on, and has only begun engaging with writers.

And he wrote the second and third ones, so I’m sure this will be just as great.

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Battleship (with its rumored $200 million budget) doesn’t open for almost another year (May 2012), and already the other BOARD GAME ADAPTATIONS (I still can’t f*cking believe I’m typing that phrase) are dropping like flies. Three weeks ago, Universal dropped its plan to remake/adapt Clue, and now they’ve dropped the Ouija board movie set to be produced by Michael Bay and directed by McG. Why, it’s almost as if someone at Universal actually heard the words “an Ouija board movie directed by McG.”

The project had been set up at the studio since 2008, when Universal signed a rather aggressive deal with the world’s second-largest toymaker to develop Hasbro and Milton Bradley properties like Candy Land, Stretch Armstrong, Battleship, and Ouija into film titles. Most recently, screenwriter Simon Kinberg (Sherlock Holmes) had taken a pass at the Ouija script under the supervision of McG, who envisioned it as a big-budget Jumanji-like family fantasy, but apparently to no avail.

So strange that they wouldn’t want it. I mean, what better purpose could movies serve than to resurrect dead children’s toys? “This summer, from the mind of M. Night Shyamalan… POGS… in 3D!”

Insiders say that Bay and McG are taking meetings with other studios next week to drum up interest. (Paramount Pictures, with whom producer Bay has an obvious longstanding relationship from directing Hasbro’s Transformers franchise, is said to have passed on taking over the project.)

Assuming it ever does get made (it won’t), I can’t wait for the inevitable Entertainment Weekly cover story about what heroes McG and Michael Bay are for putting aside greed to make the two-hour toy commercial they always believed in.
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