As you can see by this comparison of the new A Good Day to Die Hard poster taken yesterday at a licensing expo in Las Vegas, with the official poster for 2007′s Live Free or Die Hard, Fox is really going all out with their marketing efforts. Get it? it’s set in Russia this time. You can tell by the diagonal city in the background. Though, to be fair, if Kevin Smith is to be believed, it is really hard to get Bruce Willis to stand where you want him to for a few seconds.

I’ll promise you this, Fox. I will try at least as hard to see this movie as you did to create the poster.

[opens February 14th. Picture via Collider, hat tip to Imgur]

Tom Rothman, CEO of Fox’s film division, was a guest on Jim Rome’s radio show this morning, where he revealed that the title of the upcoming fifth Die Hard movie will be “A Good Day to Die Hard.” After that, Rome kept calling him “Tanya” until he flipped over a table. Seriously though, what the hell was that guy doing on Jim Rome?

In any case, this means that before settling on A Good Day to Die Hard, Rothman and Fox must’ve rejected any number of “die” title puns, which may or may not have included:

• Die Hard Another Day
• Live and Let Die Hard
• 2000 Ways to Die Hard
• Romeo Must Die Hard
• Die, Die, Die Hard My Darling
• To Die Hard For
• Funny or Die Hard
• Get Rich or Die Hard Tryin’
• John Tucker Must Die Hard
• The Quick and the Die Hard
• Things to Do in Denver When You’re Die Hard
• The Die Harder They Come
• Die Hard Ticket to Hawaii
• Damn, Girl, You’re Gettin’ Me So Die Hard Right Now
• To Live and Die Hard in LA
• Boys Don’t Cry Hard
• Pie Hard
• Schindler’s Die Hard

Meanwhile, here’s some actual information that was revealed:

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Noam Murro had been attached to direct Die Hard 5 since June, taking over for Live Free or Die Hard’s Len Wiseman, who’s now directing a Total Recall remake starring Colin Farrell. But Murro recently had to leave the project in order to work on the 300 sequel, 300: Battle of Artimisia. BUT FEAR NOT, DEAR READER! THAT WON’T STOP HOLLYWOOD’S PLANS FOR DIE HARD NUMBER WHATEVER THIS IS!

Who will take the helm in his place? Nothing is definite yet but our sources tell us that John Moore (Behind Enemy Lines, Max Payne) has been told that the film is essentially his to take or leave.
While the directing situation on Die Hard 5 is not yet clear we do have the first real plot details for the picture. In keeping with the trend of each Die Hard movie being larger than the last the fifth installment is going to move into international territory. Our sources tell us Die Hard 5 will be set largely in Russia with John McClane accompanied there by his son and the two drawn into a conflict with local forces. Cue multi-generational wisecracking. [Twitch]

Just to recap, the director of the previous unnecessary sequel left to do an unnecessary remake, and then his replacement left to do an unnecessary sequel. And now the unnecessary sequel to the last unnecessary sequel will probably be left in the hands of a guy who last directed a universally-pannedadaptation of a videogame. And people say Hollywood’s out of ideas.

I remember Ben Stiller making fun of Die Hard when Ben Stiller still had a show on MTV.

I’m the rare person who didn’t hate the last Die Hard movie.  The scene where he outruns the jet in a truck was unfathomably stupid and kind of ruined the whole thing, but other than that, it wasn’t terrible.  Which I guess is enough to warrant a sequel nowadays. Hey, maybe they’ll get someone good to write it.

Ruin my day, RiskyBusiness:

“Hitman” screenwriter Skip Woods is in negotiations with Fox to take a crack at a new “Die Hard” script.  The CAA-repped Woods has already co-written several tentpole projects for Fox, including “X-Men Origins: Wolverine” and the forthcoming TV adaptation “The A-Team.” He also wrote the original screenplay for “Swordfish.”

It’s funny, because I know there’s probably someone out there going ‘YES! I loved Hitman and Wolverine and Swordfish!”

And that’s why I’m breathing through this sweat sock soaked in ether.