
Sorry, wrong Fox
That’s the question Variety asked the studio that released The Happening, Babylon A.D., Meet Dave, X-Files 2, Mirrors, Space Chimps, and The Rocker. Their top movie this summer? What Happens in Vegas. To any intelligent person, the answer to why Fox is failing is “horrible movies.” But just for fun, here’s what Variety said:
The strategy of being cheap and eschewing top-tier filmmakers came back to bite the studio: Although Fox has been the envy of many for its remarkable box office consistency and profit margins, many producers, agents and managers have been less than charmed. Complaints about the studio’s tendency to lowball talent — particularly writers — and Rothman’s micro-managing of productions have become widespread. A broad spectrum of reps say they are reluctant to place clients on Fox projects, citing a talent-unfriendly atmosphere.
Yes, “talent-unfriendly” is certainly a good way to describe them, or pretty much anything that sucks. But don’t worry! They have a plan!
On the agenda, Fox will mull the possibility of more “X-Men” spinoffs, including a young-X-Men project as well as “Deadpool,” based on a character played by Ryan Reynolds in “Wolverine.” The studio is even considering reviving the “Daredevil” property.
Ooh, young X-Men. Keep your schedule open, Jonas Bros. Magneto can’t handle their powers of… abstinence!
And on paper, the year-end looks good with “Australia” and “Marley and Me,” and so does next summer, with the studio releasing no fewer than three tentpoles: “X-Men Origins: Wolverine” on May 1, “Night at the Museum 2: Escape From the Smithsonian” on Memorial Day weekend and “Ice Age: Dawn of the Dinosaurs” on the Fourth of July weekend.
To recap, they’re staking their box office hopes on a Baz Luhrmann epic and a dog movie with Jennifer Aniston in it. And if that doesn’t work they’re going to redo Daredevil. Really, I can’t see how this plan could possibly fail.