“Why did someone make this?” Sadly, that was the question on my mind almost from the first minute to the last during 30 Minutes or Less. I don’t understand why you’d take a lurid, darkly absurd tale of kidnappings, hitmen, and bomb vests and try to turn it into the most broad, bland, Borscht-belt schmucky chuckle fest possible. This movie is like watching Jay Leno tell pedophilia jokes, but less interesting. It’s not the LEAST funny movie I’ve ever seen (hello, Dinner for Schmucks), probably because you couldn’t make a totally unfunny movie with this cast if you tried, but you could tell this story was fundamentally flawed from the first five minutes.
Why did Ruben Fleischer want to tell this story, exactly? Because it seems like his interest wasn’t so much what people might do in these situations, but what jokes actors might make while wearing their costumes. Danny McBride and Nick Swardson come the closest (they’re supposed to be crazy, at least), but no one seems quite committed to the concept. Fleischer said in an interview that he wanted Fargo to be his point of reference, but “without any of the darkness” — which is actually 30 Minutes or Less‘s fatal flaw. It plays more like Family Guy, where the premise is just a planter box for interchangeable jokes about queefs and Emmanuel Lewis. Actually there weren’t any queef jokes. That would’ve been an improvement.







