When Seth Green’s “on-set freakout video” hit the web the other day, I like many others, dismissed it as fake and promptly ignored it.  Then they released “security cam footage” a couple days later supposedly showing the mugging he was pissed about, and the mugging looked a little too clear, and the freakout still seemed a little too cliché, but I wondered if maybe I was just jaded from too many lame viral videos.  Turns out, not.

[From YahooFinance via videogum] Nestlé USA today announced the launch of “Dude, Where’s My Bar?” an innovative online narrative game for consumers to help solve the mystery surrounding the October 2 theft of Green’s vintage Butterfinger bar. The “lite” alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green’s missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.

Green collaborated with Butterfinger to produce “Dude, Where’s My Bar?” using comedy and the real world as a platform [comedy and the real world? how innovative!]. Dubbed an “alternate reality game lite” (ARGL) [!!!], DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand.

Oh man, there’s no surer sign of marketing genius than faking a violent crime to sell candy bars!  Hey, did you see Jennifer Love Hewitt getting brutally raped on the set of Ghost Hunter the other day?  PSYCHE!  Turns out they just wanted her Hot Pocket!  So disband your lynch mobs and send them on over to Albertson’s for our new gangrape gruyere, you hungry vigilante you.  Seriously though, I wish these people would all die in a car fire.  Join me after the jump for an awful PR quote circle jerk party.

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