
According to a ground-breaking new press release, breathtaking actor Marky Mark and incendiary producer Puff Daddy are teaming up to launch a “revolutionary” new “performance water” called, amazingly, Aquahydrate. In related news, the bar for the word “revolutionary” has never been lower. You might even say that this is the LOW-WATER MARK. Oh God I’m so lonely.
Entertainment powerhouse [!!!!!] Sean “Diddy” Combs and actor/producer Mark Wahlberg today announced a joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate. Per the arrangement, Combs and Wahlberg will oversee business strategy along with CEO John Cochran, formerly President of Fiji Water. Together they will help drive the AQUAhydrate vision and be instrumental in helping secure retail partnerships for the water brand, such as their recently signed deals with Safeway, Kroger and GNC.
It’s a “fitness and wellness brand” and the name translates roughly to “Water Watered.” And for a consultant, they wisely chose a guy from the water business. What does a business strategy meeting for this look like? It has to be just a guy holding a thesaurus, right?
Already voted BevNET’s Best of 2012 award for Best Product Revamp, AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game, in every aspect of their life. In addition to the brand’s existing athlete roster, AQUAhydrate recently inked an official partnership with the Los Angeles Clippers wherein the product will be distributed to the team on and off the court.
That’s right, these are PERFORMANCE-GRADE electrolytes. You don’t want to be caught in the middle of a tough workout trying to drink some back-alley, prison-grade water and salt. I mean if you want some prison-toilet, zero-cal sports drink, be my guest, I can introduce you to Pookie. But if it were me, I’d want water and salt combined in a SPORTS HYDRATION LAB by BEVERAGE SCIENTISTS. Electrolytes! It’s what plants crave!
“This is a truly innovative company, and I’m thrilled to be part of it,” says Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.” [PremiumUltra]
More from WAHLBERG:
You evah loogit yahelf in the mirrah in the middle of a trainin session an think to yoahself, ‘Fack me sideways, Mahky, those ah some fackin rawck hahd pythawns you ah spawtin. You ah the veritable fackin awbject of sexual obsession fa evry hawt brawd an half a queah from heah ta Pahkasberg. Those veiny fackin monstahs yoah packin coulda stawpped 9/11.‘ But I will tell you this, smaht guy: if you think the only thing standin between yoah fackin pythawns and Flabsville USA is the foahteen grams of chawklit flavahed mass gainah you suck out of a strawr evry mawnin, you ah soahly mistaken. Every propah regimen should include at least 12 ta fawteen litahs of watah every day. And that is why I, Mahky Mahk Wahlberg, am suppawtin this new revolutionary fackin watah prawduct, AquerHydrate. I always keep my pythawns rawk hahd to stawp the next the next 9/11, and propah pefawmince-grade hydration is fackin instramental in that regahd. Trust me, Mahk Wahlberg and my new friend Black Sean. Eithah you ah drinkin owah revolutionary new watah prawduct, owah you ah helpin ta create the next Osamer.



It’s probably well known by now that 50 Cent invested in vitamin-water manufacturer Glaceau just as this trend started to crest and made a fuck-ton of money when they sold out to Coke. Like, nine figures after taxes. So at least P Diddy is working an established business model, unlike someone like Lil Wayne, who heard about Fiddy’s windfall and flew to Europe to try to buy a spring in Poland.
My college roommate was the guy who designed the Poland Springs water bottle, you know the infuriating one with less sturdy plastic and a smaller, impossible to open cap. True story.
That actually is interesting to me, as I work in consumer packaging. The graphic design firm we used to use did all the Poland Spring labels. We’re practically Eskimo brothers.
Is this going to be actors’ cover product for when they’re doing steroids? Baseball players did this kind of thing in the 90′s.
Hmmm… yes… I’m intrigued by this “water” you speak of.
GOD this makes me so f**king thirsty
Pictures of Marky Mark’s t-rex arms makes me so f**king wet, so I guess, come on over?
Gawd, theh so fawkin’ shawt an’ round, like two lil’ smokies if dey was wikkid ripped
Starring Vincent Chase as AQUAhydrate Man.
#guuuuuuh
But he’d trade it all to not be 5′ 8″ tall.
While we’re lamenting the demise of the English language, why the fuck is “aqua” in all caps? “Just capitalize the fahkin ‘A,’ BooBoo. Not Q, and not U!”
uh huh. yeah. can’t stop, won’t stop. Aquahydrate baby.
Must be infuriating to Marky Mark to have such thirst quenching water in his grip but not be able to fully articulate his arms to get the energy balancing hyrdation to his mouth.
That’s what Diddy is there for. He holds the extra-long straw.
Two things.
First, “Already voted BevNET’s Best of 2012 award for Best Product Revamp”. That can’t possibly be a real award.
*Looks it up*. Jesus Christ, it`s a real thing (it includes such categories as “Best Coconut Water”). Well then.
Second, Powerthirst has never been more relevant:
[www.youtube.com]
AQUERHydrate….cudos on really hitting every syllable those silly Massholes fuck up.
this
Say hi to your water for me
How is alkalinity a selling point? ZOMG, THIS HAS THE SAME PH AS TOOTHPASTE! IT MUST BE HEALTHY!
Relevant: [www.youtube.com]
Irre-fackin-gahdless of mawdehrn PC vernacularer, that wawp moor will still be called Dahkie Sean and Mahkie will earn hisself the mawniker, albeit irawnickly, Dahkie Dahk awn association alone.
Fackin.
Sawx.
OK, I might be stoopid, but adding electrolytes to water doesn’t make it “high performance water” it just makes it “salt water” right?
When I hear fitness and wellness, I think Safeway and Kroger…
Water? Like from the toilet?
Water comes from a tap, ya’ fackin queahs.
What doesn’t kill you makes you stronger.
Seriously. Nobody called ‘P’ should be involved in the production of drinking water.
He’ll soon be demanding his own, separate line of AQUA-P.
Water made from the finest breast milks.
“Using the water imported from P. Diddy’s private glacier and the leftover salt packets from Wahlburgers, we have crafted the finest mobile hydration product for those who need the electrolytes to get through a busy day.
Whether you are acting, producing, chilling with your entourage or relaxing in a hot tub filled with Cristal and floozies, AQUAhydrate has just what you need.
*Walks up to podium. Taps conductor wand.*
It’s such a good hydration.
It’s such a sweet sensation.
Flavor, it’s about that time
To bring forth the lemon and the lime
I’m a get mine so get yours
I wanna see hydration comin’ out your pores
On the house tap is how I’m pouring this
Strictly hydration boy, you be adoring this
Pouring this to the entire nation
Black, white, red, brown
Feel the hydration
AQUAhydration’s better than Sunkist
Many wanna know who done this
Marky Mark and I’m here to move you
AQUA will soothe you
And I’m here to prove to you
Electrolytes are on the positive side
And pump positive vibes
So come along for the ride
Making you drink AQUA is my occupation
So feel the hydration.
Come on come on
Feel it feel it
Feel the hydration
*Finishes magnum opus. Attempts to blow brains out. Arms not long enough*