I didn’t watch much of the BCS Championship game last night, but my outdoor friends tell me that the Roller Tidings of Alabama easily overwhelmed the Golden Hunchbacks of Nostradamus by scoring more end touches in the sprots match. But more importantly, the marketing team behind Monsters University took a commanding lead in the cool advertisements contest with this parody of an enrollment commercial. I have nothing to add to this other than that it’s very, very cute. I especially liked the cat’s-eye glasses. Cat’s eye glasses seem like an older demo than college (I think? Oh God, I’m too old to know anymore) but I don’t even care. Cat’s eye glasses plus bug-eyed monster is just a winning design concept.
Monsters University opens June 21st, and a short called The Blue Umbrella will play before it. I’ve got a clip of that after the jump. It’s about sentient umbrellas.

Get in there, bro, she’s all wet for you.



Imagine a Human College where nobody wore clothes.
Arizona State. Nailed it.
That’s a good response. Mainly because I am too tired to find the Alison Brie college story on Warming Glow.
How often do you suppose they deal with Crimson Tide jokes? Couple days a month?
I’m sure by now they’ve thought of some ways to stem the flow.
Can’t be that hard to close the floodgates.
The girl monsters still look better than the girls who go to Ohio State
The clip from the short really reminds me of the Spike Jonze ikea advert.
http://www.youtube.com/watch?v=TsQXQGaasUg
“Many of you feel bad for this lamp. That is because you crazy!”
That was such a good ad.
I hope Pixar bounces back from Brave and Toy Story 3 (I know you liked the latter Vince, I just didn’t buy the crucial theme of toys loving their owners; a problem I’ve had with the entire trilogy). When you have little kids, you rely on Pixar to give you a break from the total shit.
Why is a Pixar umbrella making the Dreamworks face?