The bloom might be off the rose a bit for Seth Rogen and Evan Goldberg as screenwriters (Superbad, Pineapple Express) ever since Green Hornet and The Watch, but they seem like they’re back in their comfort zone in this red-band trailer for This is the End – formerly Jay and Seth Vs. The Apocalypse. They’re directing it themselves, with Brandon Trost of The FP fame on cinematography, and perhaps the best joke of all is that everyone’s playing themselves, from James Franco to Craig Robinson to Danny McBride to Jonah Hill, and ripping on each other’s careers the whole time (including the afartmentioned Green Hornet). Though they’re not in the trailer, we have to assume the same for Emma Watson, Kevin Hart, Rihanna, Aziz Ansari, Martin Starr, Mindy Kaling, J-Tro… Jesus Christ, who isn’t in this movie? You guessed it, Frank Stallone.
MCBRIDE: “Yeah, right, James Franco didn’t suck any dick last night – now I know y’all are tripping.”
With all the title changes, I can’t believe they never came up with “Seeking a Celebrity for the End of the World.” “aBROcalypse now,” perhaps? …Okay, I’ll leave.
Is it required by law that every trailer this year end with an explosion montage set to rap music?
Opens June 2013.
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Emma Watson gets left behind? More like the crapture.
I would never leave Emma Watson’s behind . . . I mean, I would never leave her behind, y’know, physically . . . wait, this isn’t coming out right, forget I said anything.
“I swear this never happens Emma Watson”
Wait, so they play themselves? I kinda like that, actually.
I think the fact that they’re willing to mock one another is the best part of it all. There are always cameos of actors playing themselves, but nobody ever gives them shit for their horrible movies.
If someone insults James Franco for telling everyone how he’s a doctoral candidate, it’ll all be worth it.
SO. FUCKING. AWESOME.
Bro, seriously.
I’m most appreciating the fact that Jay Baruchel is in this, obviously.
So I assume based on the fact that Rihanna is in this and plays herself, that she is going to try and nail James Franco based on that photo above?
What? Who’s he battering?
Nobody, but he IS holding a weapon.
We’ll know they’re playing themselves when they act differently than they do in every other movie they’ve been in.
God Damn do I love a Norm MacDonald “Weekend Update” reference. Hats off good sir.
Nothing about this looks bad to me, a bunch of assholes railing on each other for making shitty movies?!? Count me in.
Dicknose cameo or fuck this twice.
the Michael Cera crack was the best of all
But do we actually see Micheal Cera die horribly in the films is what everyone is wondering
It will be horribly awkward, I’m sure.
They also mentioned “Segel” which I assume is Jason Segel, so now I’m pissed at the god in their movie world.
“james franco didnt suck any dick last night, now i know ya’ll are tripping” day 1 for fuckin kenny powers
As long as they make fun of his career in academia I’m sold.
I’m sold, where do I send all my money.
I want this in my veins.
Jason Trost is listed on the IMDB as JTRO!!!!!
And that was definitely Kate Mckinnon in that trailer, noteworthy person who helped create this.
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What song is that on the end?
no paul rudd?
Jezebel is going to have a period soaked rampage of epic proHERtion of the awesome bro-ness of this all.