I’m definitely not one of these “STEALING CONTENT IS TOTALLY OKAY!” hippies, but if I was going to create an ad explaining why you shouldn’t illegally download movies, I doubt a big budget turd based on a board game and starring Rihanna would be where I’d start.
Universal Pictures U.K. and the Industry Trust for IP Awareness have united to deploy the studio’s upcoming tentpole Battleship, with Liam Neeson and Rihanna among its crew, in the war against piracy.
The 30-second spot [WATCH IT BELOW] will be shown in all cinemas across the U.K. over an eight-week period ending May 10.
Edited with film content, the trailer turns the camera on the viewer to capture the emotions that watching film and TV can evoke with the legend that these as ”moments worth paying for.”
It’s part of the Industry Trust for IP Awareness’ campaign entitled “Moments Worth Paying For” and is the first in a series of title-specific ad spots beginning in theaters to boost anti-piracy sentiment amongst consumers.
Don’t ruin our brilliant plan to capitalize on name recognition by naming a recycled script after a 50-year-old board game! PLEASE, WON’T SOMEONE THINK OF THE EXECUTIVES?!
Universal Pictures U.K. managing director Niels Swinkels said: “Showcasing our summer blockbuster Battleship, the message reinforces the notion that films like this are made to be seen on the big screen and deepens cinemagoers’ understanding that their support is essential for us to continue to deliver such unique experiences.” [THR]
“Unique experiences?” Holy shit, dude. Serious question: are you high? Anyway, don’t download Battleship. You wouldn’t want to risk the possibility that the studio wouldn’t be able to make another Battleship. I mean that would be, like, uh… terrible.
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After watching Frozen Planet, you’re sure as shit I would download a bear. Nobody fucks with the guy who rides the worlds largest land predator into work
*coconut clip clop clip clop*
Cue parody version featuring any mediocre movie ever: moments worth paying bandwith for.
redbox – “Moments worth paying only $1 for”
redtube – Moments worth spraying for
litterbox – Moments worth spaying for
YOU SNUCK MY BATTLESHIP!!!
Battleship is the cinematic equivalent of a singles’ artist album: nobody’s going to pay for the whole thing when there are only one or two good moments surrounded by lazy filler. (And that’s being generous.)
Basically, Battleship is the Rihanna album of movies.
Uh, Patty…I think I love you
The Battleship is loaded with down
I’ve never seen explosions before. Glad I can pay someone to sees them.
Talk about irony…”Hit So Hard” is releasing the same day Rhianna’s movie is.
I’d deploy my tentpole if Rhianna was involved.
Maybe not, but including Rhianna makes the line sync up better with their b.s. statement above.
I think you owe these ad execs a debt of gratitude, Vince. Fire up the ‘ol screen grab machine, you’ve just been handed a treasure-trove of FREE “Dur-hurr” faces for your next 50 photoshops!
Chris Brown’s act of piracy resulted in a black aye.
Sticking to the pirate ways of old, he gave Rihanna a black spot.
Something something Trash-her-eye-land.
He gave her a peg-leg via broken Patella, ella, ella.
Rihanna’s got a peg leg … with a kick stand.
They should have played the I.T. Crowd anti-piracy video instead: [www.youtube.com]
This reminds me, I need to go download Some Kind of Monster.
Got a prisoner you’re trying to torture, eh?
FRAN-TIC-TIC-TIC-TIC-TIC-TIC-TOC.
*high five*
Anyone else assume the ad was going to cut to, ya know, actual audience reactions? (Like those “Paranormal Activity” commercials.)
Super slo-mo HD close-ups of people…having faces? doesn’t seem to show how real your emotions’ll be when you go see a movie in theaters.
“Taylor Kitsch has gotta eat and John Carter ain’t payin the bills” would be a way more convincing campaign.
I can have a seizure in my own house, thank you very much.
Downloading movies is a victimless crime. Like punching someone in the dark.
By ‘victim’ I assume you mean ‘pants’. And by ‘punching someone in the dark’ I assume you mean ‘blogging’.
Every time someone refers to Battleship as a “tentpole” franchise, a little piece of me gets metaphorically raped by Michael Bay.
If I were running a campaign against piracy I’d just show 10 minutes of ‘mash-ups’ and then the line: Seriously? Do you give a shit about protecting anyone’s right to do this?
Huh Wha? Is it Fleet Week already?!?
*sprints off to Mr. McHotPantsatorium and Bed Spring Reinforcement/Anti-Itch Agency
And I thought only Infantry guys had tentpoles. Sailors usually have a Mast or something. Or so I hear.
SUPPORT OUR TROOPS
Rihanna joined the Navy when she heard that ships were filled with C-Dawgs and Bruise missiles.
Rihanna is one of the reasons I love the Navy. It’s where no ho’s the wrong ho.
If you are trying to catch my illegal downloads; I don’t have any money. What I do have are a particular set of proxies which make me a nightmare for government traces.
They forgot all the people in the audience making dismissive wanking motions. I think those people were actors. And lets be honest, they probably act just as well as Rihanna