In addition to screening in 3D, showings of the Robert Rodriguez-directed Spy Kids 4 will also be accompanied by scratch-and-sniff cards handed out to the audience, which the studio is calling “SPY KIDS 4, IN 4D AROMA-SCOPE,” because obviously, the fourth dimension is smell (SCIENTIFICALLY ACCURATE). Oh, and one of the scents on the scratch-and-sniff card is “a spy baby’s diapers.” Never hire a baby spy, dudes. I paid my friend’s kid a thousand dollars to infiltrate the Kremlin and I’d swear all he did was drool and poop himself.
“When it came time to do Spy Kids 4, I couldn’t just go back and do 3D like everybody else is now. I had to bring something extra,” Rodriguez told the AP.
“And so I revolutionized moviegoing with scratch and sniff cards. Some might say I turned 3D on its nose.”
“Just watching my own kids with interactive gaming, you ask them to watch a movie, it just feels so passive to them. I thought, this helps bridge the gap. It’s an interactive thing, almost like playing a game while you’re watching the movie.”
“I made a movie about spy babies and robot dogs, in 3D, with scratch and sniff cards. And if they’re still not paying attention, we’re going to hand out silly string so the kids can fight with it in the theater. Have fun, parents.”
In 1981, Waters released Polyester in “Odorama,” while the 2003 toon Rugrats Go Wild also used scented cards. One of the Rodriguez smells is a spy baby’s diapers. “Originally, we didn’t have any really rancid smells, but kids wanted something really stinky in there,” Rodriguez told AP. “It really doesn’t smell that bad. No one’s going to get sick in the theater.” [Deadline]
So instead of the gritty realism of the genuine article, we get yet another watered-down, slick, Hollywood take on baby poop? WHEN WILL YOU STOP RAPING MY CHILDHOOD, ROBERT RODRIGUEZ, WHEN?