
People send me links to movies’ viral sites all the time, but I rarely cover it because viral marketing is generally stupid. I love The Dark Knight, but I couldn’t give less of a sh*t about your pretend campaign to elect Harvey Dent the mayor of a fictional city. And you’re still a marketing douche, so stop acting like you’re Lenny Bruce.
That said, Piranha 3D is doing it right. After I posted the trailer yesterday, reader Brendan discovered this viral site (NSFW). It’s basically a fictionalized Girls Gone Wild with Jerry O’Connell playing the Joe Francis character. There’s also a Facebook page with pictures of Eli Roth’s wet t-shirt contest emcee guy who looks like Channing Tatum’s Jewy cousin from back east.
Jerry O’Connell is his usual not-funny-but-trying-really-hard self, but I give the people behind this a lot of credit for making the whole thing really explicit. The Meet the Girls section is especially boob-filled, and a lot of the girls look like they came from that strip club near the airport where my stepmom works. …And I like that.
So if you’re one of the guys planning a viral marketing campaign, remember: straitlaced, unfunny backstory of fictional characters = who cares; explicit, funny, vulgar material you wouldn’t be allowed to show anywhere else = you’re doing it right.




Watch, or you will miss it!
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There it was…that was The Mighty One giving a Romulan forshak about this mess of fake tittied hos!
Looks like a typical PFC party.
Oi vey, girl, I think it’s funny you don’t mind when I meshugena in your little bruthas socks!
You can tell Eli Roth wasn’t the director because off the lack of a man in a cheap mask who chops the girls boobs off and staples them to the back of a poodle so he can titty-fuck ‘em in front of group of really old people.
Oi vey, girl, don’t worry my li’l guy always wears his ribbed yarmulke! *wink* *snicker*
Oi vey, girl, after I beat this level on MW2, I’ma spin my dreidel on your browneye!
Oi vey, girl, how u gonna charge me full price for a blowjob? It was over in 10 seconds! I don’t play da schlemiel!
And I am officially out of yiddish Tatum jokes.
You stay classy, Piranha 3D.
I’m glad Jerry O’Connell still has more money than me.
Honestly, though, there’s something endearing in how they’ve just embraced the camp and just gone balls(tits?)-to-the-wall ridiculous.
You see this, James Cameron? This is how you’re supposed to treat a gimmicky 3D movie.
Well guess what Piranha 3D makers, you can just kiss that Oscar nomination goodbye. I hope you’re proud of yourselves.
If those girls are at the wet t-shirt contest, who’s serving the wings at Hooters?
So the fact he’s got purple glowing junk is what attacted Mystique to O’Connell?
Piranha 3D’s viral marketing is vulgar & boob filled
My first thought upon reading this was “So they hired Chino?”
So the fact he’s got purple glowing junk is what attacted Mystique to O’Connell?
No shit, it looks like he’s wearing his “period panties”…
Glenn, I resemble that remark.
I saw the post on killers, where is it?
It’s the new up, son.
lol, i must say, i did not expected all of dem titties upon clicking on that website.
i thought the website was pretty sweet. I don’t know whether i liked it because of the boobs, or the fact that Jerry O’Connell finally succeeded in making me laugh. Def worth a peep.
O’Connell? Hey, isn’t he that kid that was running on the train tracks, crying and pooping in his pants at the same time? Nevermind. Kinda sad that instead of looking at those cute girls in bikinis I was staring more at his bulge.
so it looks like their changin up the site. switchin around the ladies. keepin it fresh. i like it
good lord i think thats riley steele