Macgruber mounted a big marketing push over the weekend, with ubiquitous internet ads and some viral sites that I thought were actually pretty funny. They took a concept I thought was really dumb to begin with (I never liked that sketch) and turned it into something I actually wanted to see. But once again we learn that us internet cool kids aren’t the people driving the market, it’s that silent, drooling majority that make Jay Leno the number one late night host and Two and a Half Men the highest-rated sitcom (I tried to watch it on the plane the other day. Got through five minutes.).
Final tally? Macgruber: $4.1 million. Letters to Juliet (not even in its opening weekend): $9.1 million. Of course, I didn’t get around to seeing Macgruber yet either. I was still planning to. Maybe it’ll bounce back? Even if you think it looked stupid, it’s rough watching a broad, R comedy lose to Just Wright, the Queen Latifah rom-com. WOOF. BoxOfficeMojo described Macgruber‘s opening as “a fraction of Undercover Brother and not much better than Delta Farce [the Larry the Cable Guy movie] among past comparable May titles.”
F*ck. It hurt me just to type that, and I didn’t even work on the movie. Elsewhere, Shrek Forever After won the weekend with $71.3 million, 61% of which came from 3D screenings. When you factor in the even higher-priced IMAX showings, it was the lowest-attended opening for any Shrek movie, and down 59% from the last one. You know what this means don’t you? Time for a reboot with a younger voice cast. Anyway, it’s a definite victory for $20 movie tickets. (*sigh*) (*fart*)
| Film | Weekend | Per Screen | Total | |
| 1 | Shrek Forever After | $71,250,000 | $16,345 | $71,250,000 |
| 2 | Iron Man 2 | $26,600,000 (-48.9%) | $6,368 | $251,265,000 |
| 3 | Robin Hood | $18,700,000 (-48.1%) | $5,335 | $66,100,000 |
| 4 | Letters to Juliet | $9,100,000 (-32.8%) | $3,059 | $27,400,000 |
| 5 | Just Wright | $4,225,000 (-49.0%) | $2,307 | $14,631,000 |
| 6 | MacGruber | $4,100,000 | $1,607 | $4,100,000 |
| 7 | Date Night | $2,825,000 (-26.1%) | $1,512 | $90,660,000 |
| 8 | A Nightmare on Elm Street | $2,285,000 (-50.9%) | $1,075 | $59,931,000 |
| 9 | How to Train Your Dragon | $1,850,000 (-63.0%) | $1,057 | $210,940,000 |
| 10 | Kites | $1,035,000 | $4,976 | $1,035,000 |
[chart via CHUD, numbers via BoxOfficeMojo]
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On the bright side, it’s now more entertaining than annoying when I go to the Texts from Last Night website and am greeted by a popover ad yelling “MacGruber the Bomb!”
* scans top ten list. notes that he hasn’t seen any of them. *
* further notes that he hasn’t seen anything in theaters in well over a year *
fuckin kids
Nicholas Sparks was once able to construct a whole career out of nothing more than a paperclip and the raping of our cultural zeitgeist.
Surprising…I actually thought Macgruber was gonna do good at the box office. Then again I also thought I was gonna Chili Dog my girlfriend last night…this weekend has been filled with disappointments.
I haven’t even heard of the #10 film, and usually Mel Gibson pretty heavily promotes his films.
Oh, that’s a “T”.
Oh, He meant to ask when it was still moderately relevant, but has anyone seen the new Nightmare?
Macgruber hasn’t looked entertaining or funny this whole time, so I’m not surprised that it failed like a fat kid at a “Don’t eat the pie contest.” 1600 per screen? Shit it did better than I expected. I was expecting it to get less than 1k. I know literally no one who is even remotely interested in even pirating this gigantic bag of monkey shit. SNL, I am dissapoint.
I saw Macgruber on friday. There were only 6 other people in the theater. Two moms who brought their preteen sons to see a hard R comedy. Good parenting if you ask me. I was laughing at their reaction to the sex scenes more than I was at the movie itself.
If you saw the trailer you have gotten most of the funny parts. The acting was fine, it was just horribly written.
MacGruber was actually pretty damned highlarity.
Nobody saw this movie because NOBODY wanted to walk up to another human being sitting in a ticket booth and say the word “Macgruber” out loud. Having a word that stupid come out of your mouth has actually been known to cause a helmet to magically appear on your head.
Wasn’t Macgruber also the name of the infamous Edinburgh Molester?