I didn’t report the story about Sacha Baron Cohen and some writers from Curb Your Enthusiasm shopping around a comedy pitch, but that was before goats were involved. Apparently, four studios were interested in the project, but Cohen went with Paramount when they made him an offer he couldn’t refuse: a goat in a t-shirt.
In the end, 4 studios [sic] said “yes” to the project and even to Sacha’s gross ask. So that’s when Paramount sent the goats (there were two goats sent by the studio: one to WME headquarters, and the other to its client Sacha, both wearing Paramount T-shirts and trailing animal handlers). Because Adam Goodman, Rob Moore and Brad Grey really wanted this pic. And then it came down to Paramount vs Sony. Paramount won by essentially committing to make the movie. And the only way it’s not made is if Sasha does not approve the script. (He also has approval over all the elements.) We’ve learned that Sacha gets $20 million against 20% first-dollar gross [a rare and big deal].
In the laugher, Sacha Baron Cohen (repped by WME) plays dual roles: both a goat herder and a deposed foreign dictator who gets lost in the United States. Cohen wants to keep the storyline close to the vest, but we’re told it’s in the spirit of Coming To America meets Trading Places. It will be his next film. Not only is Cohen starring, but he’s also writing the film with the three Curb Your Enthusiasm scribes — writers Alec Berg, Jeff Schaffer, and David Mandel — and all four are producing. The quartet went to 6 studios in 2 days pitching for an hour each. (“They all kind of came up with the pitch together. And one of the reasons this was so special is that the whole storyline was fleshed out, including all the main comedy scenes, by Sacha during the pitch.”) [Deadline]
I don’t care what you guys say, I still like Sacha Cohen. But I think they could’ve saved a lot of money by just sending the goat to Gary Busey’s office and filming it while they argued politics. Of course the goat would have to wear a powdered wig, that way Gary Busey would address it as “your honor.”
I want more like this!
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