avatar-hump-hill

Oh China, you silly little kingdom, you. I feel a burning desire to berate you like a puppy that just dumped ass on the carpet, and yet I can’t help but admire your absolutely insane antics. In what can only be described as “something the Chinese would definitely do”, officials Monday renamed the Southern Sky Column in Zhangjiajie (gazuntight) as the Avatar Hallelujah Mountain.

Local officials said photographs of the mountain had been used as the basis for Avatar’s fictional world of Pandora.

…a photographer from Hollywood had visited the Wulingyuan Scenic Area, the location of the mountain, in 2008.[BBC]

Well I guess that makes sense, if you think about it. It’s essentially the same as when Bells Beach in Australia changed its name to Point Break Keanu Water, in 1991.

Oh, and let us not forget the amazingly blatant whoring:

The municipal government website has also adopted the slogan “Pandora is far but Zhangjiajie is near”, while tourists are being offered tours of the locations which allegedly inspired the film, Reuters reports.

If you’ll recall, barely a week ago, Vince reported on China’s state-run movie distributor pulling Avatar from all 2D screens and now, post-record setting box office numbers, they’re naming a mountain after it? You’ve let me down China, I’m disappointed. Not as disappointed as there not being a Panda Express item named The Avatar Hallelujah Mountain, but saddened nonetheless. You’re wasting precious shoe making time.

-chodin