98% of The Road consists of the two main characters, a father and son who never get names, avoiding gangs of cannibals and scrounging for food.  Great book, but I realize that makes for kind of a boring downer of a movie trailer.  Solution?  Just slap some triumphant background music over it (starts at the 1:25 mark).  Man, that worked perfectly.  All Viggo did was eat some food and watch a town burn, but I felt all proud, like I was watching Sandra Bullock teach a black kid to play football or something.