11.04.09 DISASTER PORN: NOW W MORE CAR PORN
This is a screencap from the latest 2012 clip to hit the web (watch it below). The great thing about Roland Emmerich is that even within scenes of carnage on a global scale, he doesn’t forget the little things. “Oh my God, the western seaboard is on fire and falling into the ocean! AND MY SHOE’S UNTIED!”
He also doesn’t seem to care how blatant his product placement is. Not only is there this closeup of the Bentley logo, it’s accompanied by a “ting!” sound effect like it’s the tooth sparkle in an old Colgate ad. “Hooray, save us from disaster, magic car!”
In fact, Bentley loves these car-powering-away-from-danger shots so much that you wonder if their ad department films them themselves. Compare this shot from 2012:
To this one from Doomsday:

You gotta wonder if the target market for a $180,000 car is really the people paying to see a Roland Emmerich movie. Something tells me that’s more of a Chrysler-300-’cause-it-kinda-looks-like-a-Bentley crowd. But they’re really gonna own that stars-of-MTV-shows-and-Brett-Ratner demographic.
[video via CB]



There are 19 comments about:
DISASTER PORN: NOW W MORE CAR PORN
My 92 Nissan Sentra automatically stops anytime i’m near a hooker.
Chrysler-300-’cause-it-kinda-looks-like-a-Bentley crowd.
After yesterday, I’m just going to assume you mean the Mormons.
What a joke, by 2012 Bentley will be owned by the Philippines and be made out of cardboard.
I was totally in love with Doomsday up until the Bentley part. It’s completely unrealistic to think a car that’s been sitting for 35 years will just start right up. Um, hello? Batteries aren’t that good.
My crazy old aunt drives a Bentley. Then again, she lives in California, so it’s safe to assume that she will probably at some point have to drive it away from flaming wreckage.
That airplane pilot’s Russian accent is atrocious. Could’ve learned a thing or two about accents from one Jake Gyllenhal…
I’m commenting on this while driving to work and I see wreckage and flames in my rearview mirror, too. Cowinky dink!
I’m overcome with the sudden urge to buy a case of Colgate toothpaste. Way to sell out, FilmDrunk!
My car makes a ting sound when I look at the dash, too, but that’s just pieces falling out of the undercarriage. Yah, I shoulda got tha TruCoat.
Jayne Mansfield wanted to star in a car porn, but got the road head all wrong.
My car makes a “Ting” sound when I hit Orientals. It’s a 2006 Infiniti Qx NeoCon, so, that’s to be expected.
2 Fast 2 Luxurious
The car company got some unexpected advertisment by people who hate the director of ‘Brokeback Mountain’.
It was so good, that they decided to adopt “Get Bentley” as their new slogan.
I think I blew my wad on the Chernobyl joke from the last thread. You guys are just going to have to deal with me biting ass and not being funny for the rest of the day.
BUMP…SET…
I’m looking forward to product placement of Charmin toilet paper in 2012
I’m looking forward to product placement of Listerine mouthwash in 2012
I’m looking forward to product placement of Viagra in 2012
because I’m gonna need it
“This is gonna sound like Emmerich wrote it, but…”
Comment on this post:
You must be logged in to post a comment. Not yet a member, register for free.