In the new G.I. Joe, G.I. Joe doesn’t stand for “Government Issue” anymore, it stands for Global Integrated Joint Operating Entity*.  Most people would agree that’s a stupid idea, but predictably, the guy yelling the loudest about it is a guy from the National Review who wants to take a time machine back to the make-believe past where white people invented rock and roll and blacks could only be mayor if Michael J. Fox told them to.  There might be a substantive discussion to be had somewhere in here, but since these stupid shows always need to have representatives from imaginary “pro” and “con” camps, it mainly devolves into:

Angry Guy 1: G.I. JOE DOESN’T LOOK LIKE I REMEMBER!  I’M ANGRY!  THINK OF THE SOLDIERS IN FALLUJAH!

Angry Guy 2: YOU’RE IGNORANT!  THIS IS BUSINESS!  THINK OF THE INVESTORS!

But I have to concede guy one might have a small point: why do we always think we have to water stuff down so it appeals to a larger audience?  Anyway, it’s kind of a myth.  The more generalized a product becomes, the less appealing it is to a specific audience.  So when you set out to make something with “universal appeal”, your best-case scenario is something like Transformers 2, where you ask people what they thought and they sort of shrug and go, “Well, if you like pieces of sh*t, you’ll f*cking love this piece of sh*t.”  It seems like there are a lot people out there who are proud of the amount of money they made, but not so proud of the actual product they sold to make them that money. Which to me seems dishonest. But bottom line, G.I. Joe isn’t red, white, and blue anymore because Obama is a secret Mexican.

*I know this was rumored early on, but whether it made it into the final film, I haven’t seen confirmed by a reliable source.