07.14.09 CHIPOTLE SPONSORS A MOVIE
Chipotle has announced that it will be sponsoring the food industry documentary/exposé Food Inc. (watch the first three minutes here). Here’s the lede from Hollywood Reporter:
Now consumers can get a side of knowledge with their next burrito.
Damn, I can’t decide whether to make a sex joke, a Mexican joke, or a sex with Mexicans joke. Maybe the new punchline to “You know why Mexican girls are always getting pregnant?” could be “Because their burritos come with a side of knowledge.” (Current punchline: “Because their teachers are always telling them to go home and do their essays.”) Bottom line, I’ve digressed horribly.
Beginning Tuesday, the chain will sponsor free screenings of the film in 32 U.S. cities. It will also place promotional material in all of its more than 860 restaurants.
“Food, Inc.,” now playing in theaters, examines unsavory practices within America’s food industry. The film features the commentary of authors Michael Pollan (”The Omnivore’s Dilemma”) and Eric Schlosser (”Fast Food Nation”), who discuss the ills of modern food production practices and the influence of major agriculture companies in shaping government policy. Bringing this message to consumers gives Chipotle an opportunity to showcase its eco-friendly “food with integrity” philosophy. Chipotle says that 35% of the beans it uses are organically grown and that it serves more naturally raised meat than any other restaurant worldwide. [THR]
And in case you were wondering, Chipotle was once owned by McDonald’s starting in 2001, but as Chipotle is careful to point out, Mickey D’s “divested” themselves of all their stock in 2006. What they don’t tell you is that their shares were bought be the DeBeer Blood Diamonds and Mink Corporation.
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There are 32 comments about:
CHIPOTLE SPONSORS A MOVIE
You get a side of knowledge, but a back end of disaster.
Thanks Chipotle, the Panera of Mexican food.
I’ve never used Viagra or Cialis. All the meat I serve is naturally raised. You don’t see me bragging about it. You don’t see any of the ladies bragging about it either. :(
*walks in with tin foil wrapped around his dick*
Who ordered the “pito” burrito?
Alternate Title: An Inconvenient Trough.
Chipotle says that 35% of the beans it uses are organically grown
Ironically, 100% of the lettuce it uses is Mexicanly picked.
Everybody knows that suffering makes food taste better.
Lot of hits on this thread from Carlos Mencia’s computer…
Food with integrity doesn’t date Mexicans.
I’ll just put my side of knowledge back with the little basket it came in, thank you very much.
Food with integrity feels uncomfortable saying “barbacoa”.
Excuse me, Chipotle cashier? Can I pay a little extra to swap the side of knowledge for cup of shut the fuck up?
*BROCK LESNAR SMASHES THROUGH THE WALL!*
GRRR…FOOD WITH INTEGRITY!!!
*shotguns a Bud Light*
Fuckin’ fast food places. First they try to make my gut fat and now they try to make my brain fat? Will these monsters stop at nothing?
So the cow is part of a genetically modified Hitman program? I’m sold.
True story: My kids love going to Chipotle; I told them Dora the Explorer works there.
I haven’t seen anything from Mencia lately. Did he run out of stereotypes to yell about?
If so, HOORAY.
Looks like Val Kilmer ate the Top Secret cow’s boots.
There’s nothing to show us the right way to live than a documentary filled with scare tactics and inexact science that just so happens to be sponsored by a corporation that would benefit financially from people being terrified of eating the food produced by its competitors.
You see?! Those cocksuckers stole my “better” out of that last post! There’s nothing they won’t do!
This post is making me sleepy.
Holy crap! True story, it wasn’t 5 seconds after I posted that Brock Lesnar thing, this guy I know who is an MMA fighter stops in the office to sell me towels and floormats. WHAT THE FUCK?!
*shotguns Jumping Monkey Good Morning Coffee!*
GRRR…PACKAGED BY PEOPLE WITH DISABILITIES!!!
But I thought fast food corporations were beacons of integrity. :(
Mmmm…bacon of intestiney…
Patty, Mencia ran out of stereotypes long ago. That didn’t stop him.
The owners of Pei Wei are releasing a documentary called Food, Chink.
“naturally raised” meat comes from a cow brought up by one mother and one father, as God intended it.
Look, organic or not…will these beans still make me toot? Because that’s really all I care about.
Yeah, the promotion for this is strange. It was creepy when Javier Bardem made my last burrito there. I thought the accent was a nice touch though.
New up.
SERIOUSLY, EVER SINCE MMA BRENT VISITED, THE MIGHTY FEKLAHR HAS BEEN FEELING EXTREME! FUCK, HIS WRIST STILL HURTS FROM SHAKING MMA BRENT’S HAND!!! DOR SHO WHA AH AH AH!
You know something? These colors don’t run! But my butt does after a Chipotle lunch.
Horrible day for khakis!
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