06.22.09 MICHAEL BAY DEMANDS BIGGER MARKETING
As of last week, Transformers Revenge of the Fallen was already accounting for 45% of all ticket sales on Fandango, even though it doesn’t open until this weekend. It now accounts for 83% of all ticket sales on MovieTickets.com. But as of last month, Michael Bay wasn’t happy with the marketing, and sent an angry, misspelled email to the heads of Paramount. From TMZ:
I’ve been locked away editing for six months, but I have been waiting, and waiting for the ‘anticipation’ of an ‘event movie’ to make it into the ‘public zeitgeist’.
And if he wasn’t making air quotes while he dictated this to his assistant, everything I know about the world is wrong.
Right now we are not an event. We are just a sequel, which is very different. There is no anticipation. [...] So far our print [print advertising] has been in my opinion and abject failure. The summer previews for entertainment weekly was really weak. [...] On the foreign front, from the terrible amateur cut down trailer I received which had a 23 frame flash cut of Megatron, if someone would of given me just one call I could of told them the whole point of the trailer was the reintroduction of Megatron. [...] At this time last movie we had an 30 minute MTV event around the Video Awards, now we have our two leads just announcing an award – they want me to play a small clip. I consider this so lame. Clips don’t blow people away!
You know what does blow people away? People getting blown away! You should of let me ‘blow up’ that ‘midget’ in Time Square, but I guess some people just don’t care about the ‘zeitgeist’. That’s ‘German’ for ‘awesome,’ right? Btw, I accidentally* grazed Megan Fox’ boob earlier, lol! 3===> ~~~ (+) (+)
Sincerely Yours (*explosion sound*),
Michael Bay
*Not accidentally


There are 24 comments about:
MICHAEL BAY DEMANDS BIGGER MARKETING
Michael Bay is worried yet slightly giddy that this movie may…bomb.
Michael Bay seals ever letter with a doodle of a mushroom cloud.
Hmmm, it is just a ’sequel’, everybody who was fooled by the first one into waiting to see a sequel already will, the rest are mumbling for you to ‘fuck off’ under their breath, and th eones who are going to get drug there by their kids are ‘regretting’ it already. Ass.
(I was making ‘air quotes’ BTK)
I heard that Egon Spengler and Pete Venkman captured the Public Zeitgeist and locked it away in their ecto chamber.
watch out with that photoshop, or else the next transformers movie will be about global landmarks that transform… he’ll call it artistic and demand that he be paged only by exploding messages a la Mission Impossible
Michael Bay thinks “The Foreign Front” is anywhere in America in which large pockets of minorities live.
@bane of trebeks existence : That’s been the standard for months.
The Public Zeitgeist around here is that Bay is a tool bag. FD FTW!!
Michael Bay dictates all of his letters to a secretary working on a manual typewriter in a cabin in the woods of Montana.
MB has a F22 within striking distance should he ever be cut off in traffic.
Michael Bay had to get a human assistant to take his dictations because he couldn’t get the computer program to type in lowercase.
“I desire more noise!” Michael brays.
Print ads? Gee, sorry Grandpa.
Whenever Bray jerks it he hums Primus’ Wynonna Had a Big Brown Beaver.
I want to tell Michael that when we were destroying the second death star it was just a sequel until I figured out it was a trap then it was an event.
I imagine him telling his assisstant to type this out while he sits in and oversized chair, stroking a Bengal Tiger with one hand, and a squeezing the tigger of a detinator with the other.
Taking a dump after a night of volcano tacos and cheap booze counts as an event, right? I’d say this movie is adequately event-sized.
I guess what I’m also saying is that this looks like hot shit and there will be times I’m sure I’ll regret sitting there, but I’m not too proud to admit that it should be awesome to behold, if not something I can discuss with my snobbier friends.
Michael Bay’s assistant’s sole job is to transcribe Bay’s thoughts and substitute every “Boom” with an appropriate verb.
Paramount is pissed that Bay destroyed all the marketing materials in a scene where Skids goes into a warehouse with a leaky gas main to toke up.
Executives saw the word “zeitgeist” and immediately greenlit remakes of Zapped and Poltergeist.
Michael Bay’s assistant gets combat pay for having to deal with the roadside bombs in her office.
“I’ve been locked away in editing for six months.” Actually Michael, that was prison. Even though Bumble Bee is a robot, sodomy is still illegal…for now.
But in Michael’s defense, Bumble Bee was asking for it.
since when does michael bay worry about the marketing for his films? oh, right.
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