I’d never heard of the Tom Trueheart series of children’s books before today, but a live-action adaptation of the first book was just greenlit with a $60 million budget.  My favorite part is quote from producer David Uslan:

“It could have easily been a wonderful comic book series or graphic novel. When I look at a property, I not only look for a great character-driven feature film but a video game, a toy line and a digital series as well. ‘The Secret History of Tom Trueheart’ hits all those platforms, along with having great international appeal.” [THR]

“Because the job of the modern-day producer is not just to ask ‘is it a good story?’, but also, ‘Can it be a ringtone?  Will it Twitter? And what of iPhone apps?’”