I never said Watchmen was the best film ever made.  But I did say everyone should see it, because if it doesn’t do well, studios will never make another adult-oriented comic book movie again.  Well guess what, it looks like that’s what’s happening. IESB claims a source at Warner is saying they’re unlikely to do another R-rated “tentpole” movie – and keep in mind they have Terminator Salvation coming out this summer and it’s still unrated. IESB says…

How much of the movie going market – specifically those that go to see superhero/genre films – is cut out by rating a film R versus a PG-13? Warner Bros. thinks too much and is said to be focusing solely on PG-13 rated superhero/tentpole films only, definitely harder than the “family friendly” superhero films of Fantastic Four but not in the R rated range. Think about it, the movie going audience is “huge”, now the genre/superhero movie going audience is a portion of that “huge” and the R rated/genre/superhero movie going audience is an even smaller portion of that “huge.”  [Oh my gosh, that required "huge" thinking!]
I liked Watchmen and thought it was a fantastic piece of filmmaking, but it’s definitely for adults only. And no kids will be asking mommy to buy them shirts or Rorschach masks from this one.

Oh yeah? I know at least one kid who will. The problem is, finance guys run movie studios, and finance guys’ jobs consist mainly of pretending they know something you don’t.  So instead of taking all factors into account and admitting that this stuff is near impossible to predict,  they just mash everything into some retarded business-school equation.  You can bet that if Rorschach had worn a red shirt for the entire movie, there’d be a no-more-characters-in-red-shirts memo going around WB this week.