Yo, remember Coming to America?  What if we did that, but in reverse.  With Martin Lawrence instead of Eddie Murphy!

Alcon Entertainment has acquired “Back to Africa,” a pitch that will be drafted as a potential star vehicle for Martin Lawrence.
Lawrence hatched the pitch and will produce the film.
The comedy centers on a working-class man from Queens who discovers he is heir to the throne of an African country and travels there to claim his birthright. [Variety]

“Hatched the pitch” is just the kind of befuddled retard metaphor for which Variety is so famous.  But in the writer’s defense, this idea does sound like something that came out of an asshole.