ShowEast is some kind of convention for theater owners going on right now at the convention center in Orlando (ha, more like BORE-lando). A little blog called The Film Experience had a spy at the event who claims to have overheard the following conversation between two execs (whether they were studio execs or theater owners he does not specify).

Exec 1: Iron Man had a really good story line. I think there may be a segment of the audience that appreciates that.

Exec 2: Maybe…

Har. Better put this question to a focus group just to be safe.

[Thanks to Robo for the tip]