10.27.08 LICENSED TO SELL: $79M IN PRODUCT PLACEMENT
Quantum of Solace has set a new record for product placement, earning $79 million to shill a variety of different products. Die Another Day was the previous title holder with $69 million.
Daniel Craig will drive a customised Aston Martin, wear his Omega watch and possibly sip from a bottle of Coca-Cola Zero, the soft drinks giant’s latest beverage. His laptop and mobile phone will be Sony while his latest love interest will drive him around Panama in a Ford Ka.
There is even a Bond Girl perfume, being launched by Avon, the mail order beauty firm. It is being fronted by Gemma Arterton, who plays Agent Fields. As Ms Barrett [editor of Marketing magazine] recently wrote: “It’s not the smoothest or cleverest of tie-ups, but we should expect more women-targeted brands to get on board.” [The Scotsman via Filmonic]
Watches and sports cars I understand, but Avon perfume? Pretty pathetic. Plus, what does a “Bond Girl” smell like? Judging by the poster, I’d have to guess dried semen and gas fires. Too bad I already tried to market that. “First Date,” I called it.
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LICENSED TO SELL: $79M IN PRODUCT PLACEMENT
Meanwhile, Timothy Dalton will drive his custom Taurus, wear his Timex watch and drink a Crystal Pepsi on the way to his next audition.
Bond Girl, strong au de clap with a note of cordite.
http://hollywoodcougars.blogspot.com/
Something else to add to my zero productivity.
Roger Moore can be seen driving around England in his MG while checking the time on his Rolex, sipping on a Tab.
George Lazaby can be seen using his custom bus pass, asking the lady next to him for the time and asking if you’re going to finish that Chek Cola.
Husqvarna paid $3 mil to have their product used in the new Texas Chainsaw Massacre remake.
Does the Walther Firearms Company have to pay for their placements?
Sean Connery can be seen riding his custom Rascal, checking the time on his life support bracelet and drinking his dinner.
How can I give ya a Tab if you haven’t ordered anything?
Would. You. Gentlemen. Like. A. Pep. Si?
Since “my guy” got minched, all my weekends have been coke zero weekends.
Health mucus membranes :(
Yikes, judging by that rash I’d think Olga’s been sleeping with me.
Getting minched is when you get pinched but are Mexican.
Bond girls smell like mothballs and viagra
<=== Just noticed he’s all ashy, and out of coco butter.
Ha… Burnsy, that’s what I was waiting for, and you didn’t disappoint….
Bond’s Aston Martin will also feature an Obama sticker.
I was referring to the Sean Connery post, but I guess that comment will work for whatever the hell I want….
Roger Moore’s Bond Girl smell like failure and regret.
Pretty pathetic indeed. The movie’s going to make at least half a billion and they still have to whore for more. I’m surprised Bond’s suit isn’t covered in logos, like a racing driver’s. Can’t wait to see it though. I’ll be a gentle voice of protest though by boycotting Aston Martin, Omega, Ford and Coke Zero. Hey, he doesn’t use a fleshlight in this, does he? Just checking.
When asked why he drinks Coke Zero, Craig’s Bond said, “The calories, sillypants!”
Isotoner paid $5 million for Gemma to cover her nubs.
Craig’s Bond can also be seen wearing a custom diamond thong from Forever 21.
Sean Connery can be seen driving a custom Aston Martin with the blinker on.
Fred Durst can be seen doing it all for the nookie.
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