The big story this weekend was Enchanted, making $50 million on 3,730 screens (also, some people were pissed when they thought they heard the F-word in it, but it turned out to be bogus).
Since it’s a Disney flick currently tracking above 90% recommended on RT, the news wasn’t that surprising. What was surprising was This Christmas taking the number two spot, grossing $27 million on 1,858 screens (that’s $14,531 per), and topping both Beowulf and Hitman. This for a movie with a $13 million budget (and from the looks of it, could’ve been shot for a lot less).
Roughly 65% of the aud was African-American, while 59% were females and 43% between the ages of 17 and 34. “We couldn’t be happier. Everything about the movie worked. And it certainly crossed over,” Sony prexy of distribution Rory Bruer said. “It had universal appeal.” [Variety]
Oh, and I bet movie execs will take in this news with the kind of circumspection we’ve come to expect of them. Personally, I can’t wait to see what gets produced with the hope of scoring the now-lucrative black movie market – I’m lovin’ it. Which reminds me, Look for I’m Lovin’ It: The Movie some time next year.
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"We couldn’t be happier. Everything about the movie worked. And it certainly crossed over"
Why doesn’t he just say, "Yeah, I’m amazed. I didn’t know we could make a half-way good movie. Never mind one that is about the Blacks. I’m sure glad we didn’t go with the original name: Fried Chicken Christmas."
Clean it up.
You can’t exchange family, but you can disown them, right Dad.
And did you notice there weren’t any black charcters in Beowulf? That shit is racist!
The little kid on the right is the only one who knows he’s in a mediocre movie relying on there being nothing else in theatre for black people. Surly brat won’t even crack a smile, not even on Christmas.
I’m too scared to say anything about this. Lance is a nazi.
Why did your Dad disown you, AGB? I bet I know why.
HAHAHAHAHAHa Stringer Bell is in This Christmas, that’s awesome.
For the record I was just trying to highlight the inherent racism in Studios. I don’t beleive any of that stuff. Except for my Beowulf comment. That shit is racist and prejudiced against weird freak monsters. So there.
I disowned him. Nothing like a chick with Daddy issues.
I’m all for getting on a chick with daddy issues. As long as one of them isn’t black. I don’t want to get shot, you know.
I’d like to state for the record that that was a joke. I’ve only been shot by white people. They were very polite about it though.
An ex-Nazi tried to shoot my dog once. He was white.
DB’s dead momma was white. SO, there ya go. White people are racist. And picky.
My dog was brown. And running across his yard. Guy probably thought he was a terrorist. Maybe even a midget terrorist.
Come on Lance, tell us a new story.
I wish I had been born black. Aside from the obvious penis and sports positives, they seem to have way more fun at family get togethers than white people. I’ve been pretty drunk around my family, and we have yet to make a Soul Train line and shake our asses.
new post.
You’re not missing out on much, JHC. I’ve got a shitload of black cousins and the only entertaining thing they’ve ever done at a holiday was accidentally break my racist white uncle’s couch. Which was an awesome karmic spectacle that made for a holy jolly "now where are we going to sit?" Christmas.
Amazing that a Christmas movie did well at all. They usually just lay there and no one sees them. the only christmas movie i like i Scrooged. I love Bill Murray
This just in: whatever happened to that fake news guy?
You thought that I was going to go with "This just in: black people like watermelons" didn’t you? Well I showed you, didn’t I?
That McDonalds commercial reminded me of how stupid black people are.
Thanks McD!